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The burgers are NOT better at Hungry Jacks. But I will say I recently experienced what Marshall and Ted from hit TV series How I Met Your Mother describe as a 'burgasm', the best burger in town. It wasn't from a restaurant with a red door, it wasn't from the chicken shop but it was from new local restaurant "Abby's Burgers and Beers". Owner, Abby, welcomes in guests with open arms - literally. Larger than life he sells his burgers in a convincing and unexpected manner. He doesn't brag about the high quality beef or the zesty special burger sauce; but he asks how your day has been, why you are there tonight and what he can do to make your meal, at his restaurant, an unforgettable experience.
The competitive nature of local companies has meant the focus of marketing strategy has changed from a personal and friendly manner to one of efficiency and productivity. Burgers and Beers was refreshingly personal. It felt like I was at a restaurant I had been at a thousand times before, and having a relationship with the owners and manages gives customers a sense of privilege - a marketing strategy long forgotten in modern consumer relations.
The burgers were actually very amazing, but what stood out most was that the whole experience, from the moment we walked in to when we paid the bill - it was special. It wasn't a large restaurant and it may not have won a thousand big awards (although the special burger sauce probably deserves an award) but restaurant dining should be about more than just the food and at this place it definitely is!
Address: 2/235 Mona Vale Rd, St Ives, NSW 2075
Contact: 02 9488 8888
Food Styles and Specialities: Lunch, Dinner and Late
Access: Easy access parking lot around the back of the shops.
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